At the University of Indianapolis, as students, faculty, and staff returned to campus I was responsible for the visual identity and messaging we would use on-campus and online to ensure the community would “Protect Our Pack – Wear A Mask.”

I developed a creative brief for our designers and video partner, as well as a content calendar and plans across social media, the official university website, on-campus signage, and the UIndy app. I worked with student affairs to engage the best students for the campaign—including the process of working with Will Loggan (see embedded video above). Will lost his father to Covid-19 and we talked multiple times to put him at ease for such a difficult interview.

There is a concentrated effort to have some serious items and some more light-hearted ones to keep the messaging from being too negative.

Additional Videos: “Protect Our Pack – Wear A Mask” Campaign