The President of UIndy insisted there be a new mobile app for students, faculty, and staff—with a 4-month timeframe. I was the representative from Communications & Marketing and I worked regularly with IT, Student affairs—as well as our technology partner, Ready Education—to ensure a successful launch.
I worked directly with students, allowing a select group early access to not only generate buzz but to populate authentic content within the sections of the app. The launch and adoption rate went so well that Ready Education used the UIndy app as a case study.
Primary features included:
- Fostering community through campus-wide discussion boards
- Personalized information tailored to individual interests and user type
- Targeted push notifications
- Campus group newsfeed
- Event check-in and feedback